Ready for Results? Get Started!Google Analytics is a powerful (and free) way to track your website’s web metrics. Google Analytics (GA) is a service offered by Google that generates detailed statistics about the visitors to a website. GA can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, e-mail marketing and digital collateral such as links within PDF documents. If your site sells products or services online, you can use Google Analytics e-commerce reporting to track sales activity and performance.
In order to get the maximum benefit you should create goals to track. A goal is a website page that serve as conversions for your site. Some examples of good conversion goals are:
• A ‘thank you’ page after a user has submitted information through a form. This can track newsletter signups, email list subscriptions, job application forms, or contact forms.
• A purchase confirmation page or receipt page
• An ‘About us’ page
• A particular news article